MoonSale has multiple revenue streams built into the platform. Launch fees are the primary driver, but every tool on the platform generates income. Here is the full picture.
Every presale and fair launch on MoonSale generates two fees. These are the primary revenue streams and the ones that scale directly with platform volume.
Any project creating a presale or fair launch pays a flat $100 fee at the time of listing. Paid in BNB or ETH depending on the chain.
Fee is intentionally low for the first 6 months to build volume. Will be adjusted upward by DAO vote as the platform scales.
When a presale finalizes successfully, 2% of the total raised amount goes to the platform. This comes from the project team's allocation, not from contributors.
Only triggered on successful raises. If a presale fails softcap, contributors are fully refunded and no raise fee is collected.
MoonSale is not just a launchpad. It ships a full toolkit for token projects. Every tool has a small fee attached. These fees add up quietly and compound with platform usage.
Projects can deploy a new ERC-20 or BEP-20 token directly through MoonSale for a flat $25 fee. No coding required.
Token owners pay $3 per update for things like renouncing ownership, enabling trading, updating metadata, and other token actions.
Creating a token lock or vesting schedule costs $3 per lock. Used by teams to lock liquidity or vest allocations on-chain.
Projects can pay to have their presale or fair launch featured at the top of the listings page. Featured slots are visible to every visitor browsing the platform.
A project pays $100 per day for featured placement on the listings page. Featured projects appear above organic listings and get a highlighted badge.
A project running featured for a full 7-day presale window generates $700 in revenue for the platform. This stream scales as competition for top placement increases.
When a contributor withdraws their contribution from a live presale before it finalizes, a 10% penalty applies to the withdrawn amount. This goes to the platform, not to the project.
The penalty serves two purposes. It discourages contributors from pulling funds at the last minute which destabilizes presales. And it generates revenue for the platform on every early exit. The harder a presale gets to hit softcap, the more exits happen, and the more this stream contributes.
This is not a fee that investors should fear. It only applies when you voluntarily exit a presale early. If you hold until finalization or claim a refund on a failed presale, no penalty applies.
All platform revenue, regardless of source, is split the same way. The majority goes directly to MOON stakers every week.
| Bucket | Percentage | Purpose |
|---|---|---|
| MOON Stakers | 60% | Distributed proportionally to all wallets staking MOON. Paid out on a weekly schedule. |
| Platform Operations | 20% | Covers infrastructure, development, team costs, and security audits. |
| DAO Treasury | 15% | Community-controlled fund. Used for grants, partnerships, and ecosystem growth. Governed by DAO vote. |
| Buyback and Burn | 5% | Used to buy MOON from the open market and burn it. Reduces total supply over time. |
Revenue is accumulated in a distribution contract throughout each epoch (7 days). At the end of each epoch, the 60% staker share is distributed proportionally to all wallets with staked MOON at the time of the snapshot.
There is no lockup requirement to participate in distributions. Any staked MOON at the time of the weekly snapshot qualifies. You can unstake at any time between distributions.
The numbers below are based on launch fees only (listing fee + raise fee). Tools revenue, featured listings, and early withdrawal penalties are additive on top of these figures. ETH price assumed at $3,000.
Launch fees only: $100 listing fee + 2% raise fee. Tools, featured listings, and withdrawal penalties are not included in these estimates. Actual staker earnings will be higher. All figures are estimates only and do not represent guarantees of earnings.
The $100 listing fee is intentionally low for the first 6 months to attract early projects and build platform credibility. As volume grows, the fee will be adjusted to better reflect the value of launching on MoonSale.
Fee changes require a DAO vote once governance is live. Any increase in listing fees directly increases the revenue flowing to MOON stakers. Tools fees may also be adjusted over time based on usage data and community proposals.
See exactly what you could earn based on your MOON holdings and different platform activity levels.
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