MOONSALE
a product of IGH
Creator Guide

Launch Your Token Sale on Moonsale

This guide covers everything from creating your token to running a presale or fair launch and distributing tokens to your investors.

Getting Started

Before you launch, you need a few things ready. Moonsale supports both Standard Presales (fixed price, hardcap) and Fair Launches (market-determined price, no hardcap). Make sure you have all of the following before you start.

A Web3 wallet (MetaMask or WalletConnect compatible) with some native tokens for gas fees
Your token contract address -- either deployed via Moonsale or from your own contract
A clear tokenomics plan -- how many tokens go to the sale, liquidity, team, etc.
Your sale details -- start and end time, softcap (presale) or token pool size (fair launch)
Social links and a project description for your sale page
Moonsale supports BNB Smart Chain, BNB Testnet, Ethereum, and Sepolia Testnet. We recommend testing on a testnet first before launching on mainnet.

Creating a Token

If you do not have a token yet, you can create one directly on Moonsale using the Token Generator. Go to Developer Tools in the sidebar and click Token Generator.

1
Open Token Generator
Go to Developer Tools and click Token Generator in the sidebar.
2
Fill in token details
Enter your token name, symbol, total supply, and decimals (18 is standard). Choose your token type from the options below.
3
Pay the creation fee
A small fee in native tokens (BNB or ETH) is charged to deploy your token. The exact amount is shown on the page.
4
Confirm and deploy
Click Create Token and confirm the transaction. Your token contract address will be shown on the success screen. Save it -- you will need it for your presale or fair launch.
Token types available:
StandardBasic ERC-20 token with fixed supply. No minting or burning after deployment.
Liquidity GeneratorCharges a buy/sell fee on every trade. Fees are split between auto-liquidity and a marketing wallet you control. Ideal for DeFi tokens.
BurnableHolders can burn their own tokens to permanently reduce the total supply.
Mintable + BurnableOwner can mint new tokens after deployment AND holders can burn their own tokens.
If you deploy a Liquidity Generator token, the Token Management page will show extra panels for updating fees, setting your marketing wallet, toggling swap, and managing fee exclusions.

Creating a Presale

A standard presale has a fixed token price, a softcap, and a hardcap. Investors pay a known price and receive tokens when you finalize. Click Create Presale in the sidebar.

1
Enter your token address
Paste your token contract address. The form will auto-fill the token name, symbol, and your balance.
2
Set your presale details
Fill in the token price, softcap, hardcap, min and max contribution, and the start and end times.
3
Set liquidity details
Choose what percentage of raised funds goes to liquidity and how long it will be locked. A minimum of 51% is required.
4
Optional: enable vesting
Set up a release schedule for presale tokens instead of releasing everything at once on claim day.
5
Add project info
Enter your project name, description, logo URL, website, and social links. This is what investors see on your presale page.
6
Deploy
Review everything and click Deploy. Two wallet transactions are needed -- one approval and one deploy. Confirm both in your wallet.
Double-check your start and end times before deploying. These cannot be changed after the presale is live. After deployment you still need to pay the listing fee before your presale goes public -- see the Listing Fee section below.

Creating a Fair Launch

A fair launch has no fixed token price and no hardcap. Contributors pool native tokens together and the final token price is determined at finalization based on total raised divided by the token pool. This is ideal for projects that want a fully community-driven price discovery. Click Create Fair Launch in the sidebar.

1
Enter your token address
Paste your token contract address. The form auto-fills the token name, symbol, and your balance.
2
Set sale parameters
Set how many tokens you are putting up for sale (the token pool), the softcap, the start and end times, and the liquidity lock duration.
3
Optional: enable whitelist
Restrict who can contribute to a list of approved wallet addresses. You manage the whitelist from your fair launch page after deployment.
4
Add project info and deploy
Fill in project name, description, logo, and socials. Click Deploy and confirm both wallet transactions. After deployment, pay the listing fee to go public.
How fair launch price works:
You deposit a fixed number of tokens (the token pool) when you deploy
Investors contribute native tokens (BNB or ETH) with no fixed price
Final price = total raised / token pool -- determined only at finalization
Each contributor receives tokens proportional to their share of the total raised
Contributors can see a live price estimate that updates as more people contribute
Fair launches do not support presale-style vesting. Tokens are claimable all at once after finalization. Use the Token Lock or Vesting tool separately if you need a release schedule for your own allocation.

Listing Fee

After deploying a presale or fair launch, you must pay a listing fee before your sale page becomes publicly visible. The fee is charged in the native token of whichever chain you deploy on (BNB on BSC, ETH on Ethereum/Sepolia).

1
Deploy your presale or fair launch
Complete the create form. After the two deploy transactions succeed you will be redirected to your sale page.
2
Go to My Launches
Open My Launches in the sidebar. Your new sale will appear with a yellow "Pending" badge and a "Pay Listing Fee" button.
3
Pay the listing fee
Click Pay Listing Fee and confirm the transaction. The exact amount in BNB/ETH is shown before you confirm.
4
Sale goes live
Once the fee transaction is confirmed on-chain, your sale status changes to "Active" and it appears on the public listings page.
The listing fee amount is set by the platform admin and can differ between chains and between presales and fair launches. The current fee for your selected chain is always shown in the create form before you deploy.
If you deploy on testnet, the listing fee is typically zero. Use testnet to verify your full flow before spending on mainnet.

Presale Settings Explained

Here is what each presale setting means so you can fill in the form confidently.

Token Pricerequired
How much 1 token costs in the native currency (BNB or ETH). For example, 0.0001 BNB per token.
Softcaprequired
The minimum amount you need to raise. If this is not reached by the end time, the presale fails and investors get refunds.
Hardcaprequired
The maximum amount you want to raise. Once this is hit, the presale closes automatically.
Min Contributionrequired
The minimum amount a single wallet can invest. Prevents spam from tiny contributions.
Max Contributionrequired
The maximum amount a single wallet can invest. Helps distribute tokens more fairly.
Start Timerequired
When investors can start buying. Must be in the future.
End Timerequired
When the presale closes if hardcap has not been reached.
Liquidity %required
What percentage of raised BNB/ETH goes into the DEX liquidity pool after a successful presale. Minimum 51%.
Liquidity Lockrequired
How many days the liquidity pool tokens are locked after listing. Longer locks build more investor trust.
Vesting
Optional. Set up a release schedule for presale tokens instead of releasing everything at once on claim day.
Whitelist
Optional. Restrict participation to a list of approved wallet addresses. You manage the list from your presale page.

For fair launches the key settings are Token Pool (how many tokens go up for sale) and Softcap (minimum raise for the sale to succeed). There is no token price or hardcap.

Finalizing Your Sale

After your sale ends and the softcap is reached, you need to finalize it manually from My Launches. Finalization adds liquidity to the DEX and makes tokens claimable for contributors. The process is the same for both presales and fair launches.

1
Go to My Launches
Find your sale under My Launches in the sidebar.
2
Click Finalize
The Finalize button appears in the owner panel on the right side of your sale page. Only the wallet that deployed the sale can see it.
3
Confirm the transaction
This transaction adds liquidity to the DEX and locks it for the duration you set. Investors can now claim their tokens.
For fair launches, the final token price is locked in at the moment you finalize. Contributors see their exact token allocation immediately after finalization. The page auto-detects the outcome for contributors within a few seconds via on-chain polling, so they do not need to refresh.
Finalize as soon as possible after the sale ends. Investors are waiting to claim their tokens. Delays damage trust in your project.
If you do not finalize within the allowed window, investors may be able to mark the sale as failed and get refunds. Always finalize on time.

Cancel and Withdraw

If you have deployed a presale or fair launch but have not yet paid the listing fee (status is Pending), you can cancel it and withdraw your deposited tokens. You can also cancel an Active sale that has not yet reached its softcap.

1
Go to My Launches
Open My Launches. Find the sale you want to cancel.
2
Click Cancel
The Cancel button appears in the owner panel. Confirm the on-chain transaction to cancel the sale.
3
Withdraw your tokens
After cancelling, a "Withdraw Tokens" button appears. Click it and confirm to retrieve all tokens you deposited into the presale contract.
Cancelling an active presale that already has investor contributions will trigger the refund flow for all investors. They will be able to claim their funds back from the contract directly.
You can also cancel a sale that has Filled (hardcap reached) but not yet been finalized. This was added to give creators a recovery path if something goes wrong before finalization.

Token Lock

The Token Lock tool lets you lock any tokens (your own allocation or a team wallet) for a fixed period. This is separate from liquidity locking and is used to show investors that the team's tokens will not be sold early. Go to Token Lock in Developer Tools.

1
Go to Token Lock
Find it under Developer Tools or visit Token Lock.
2
Enter the token address
Paste the address of the token you want to lock.
3
Set the amount and unlock date
Choose how many tokens to lock and when they should be unlocked.
4
Approve and lock
Approve the contract to take your tokens, then confirm the lock transaction.

Once locked, you cannot access the tokens until the unlock date. Each lock has its own page at /token-lock/[lockId] that you can share with investors as proof.

Token Vesting

Token Vesting releases tokens gradually over multiple cycles instead of all at once. This is ideal for team allocations and advisor tokens. Go to Token Vesting in Developer Tools.

Set a cliff period -- a delay before any tokens are released at all
Set a release cycle -- how often tokens unlock (e.g., every 30 days)
Set the release percentage per cycle (e.g., 10% every month for 10 months)
The vesting contract holds the tokens and releases them automatically on schedule
Using vesting for team tokens is one of the strongest trust signals you can give investors. It shows you are committed to the project long-term. Note that fair launches do not have built-in vesting for contributors -- use this tool separately for your own team allocation.

KYC and Audit

Moonsale lets you apply for KYC (identity verification) and Smart Contract Audit badges that appear on your presale or fair launch page. These badges significantly increase investor confidence. Go to KYC and Audit in the sidebar.

KYC Badge
Go to KYC and Audit and submit your application. The platform admin reviews your documents and enables the badge on your sale page manually.
Audit Badge
Get your smart contract audited by a reputable firm, then submit the audit report link through the same page. The admin adds the badge with a link to your report.

Fees

Here is a breakdown of the fees involved when launching on Moonsale. All fees are paid in the native token of the chain you are using (BNB on BSC, ETH on Ethereum/Sepolia).

Token Creation FeeA flat fee in BNB or ETH to deploy your token via the Token Generator. The exact amount is shown on the creation page.
Presale Listing FeeA per-chain native token fee paid after you deploy your presale. Paid from the My Launches page. Unlocks your sale for public view.
Fair Launch Listing FeeSame as above but for fair launches. The fee amount may differ from the presale fee. Both are set by the platform admin.
Platform FeeA percentage of raised funds taken when you finalize. The current rate is shown in the create form before you deploy.
Token Lock FeeA flat fee to lock tokens using the Token Lock tool. Shown on the lock page.
Vesting Setup FeeA flat fee to set up a vesting schedule. Shown on the vesting page.
Gas FeesStandard network transaction fees paid to the blockchain. These are not collected by Moonsale.
All current fee amounts are visible on each respective tool page and in the Admin panel. Fees may vary by chain and are updated by the platform admin at any time.

Tips for a Successful Launch

Here are some things that make presales and fair launches succeed on Moonsale.

Get KYC verified. It is the single biggest trust signal for investors.
Lock team tokens before going live. Use the Token Lock or Vesting tool.
Set a realistic softcap. A softcap you can actually hit is better than an ambitious one that causes the sale to fail.
Lock liquidity for at least 180 days. Short lock periods scare investors away.
Fill in all project info. Sales with a logo, description, and social links look far more legitimate.
Finalize quickly after the sale ends. Delays make investors nervous and damage your reputation.
For fair launches: size your token pool carefully. A larger pool means a lower final price. A smaller pool means higher price but lower liquidity depth after listing.
For fair launches: use the whitelist if you want to control who can participate in early rounds before opening to the public.
Do not set the max contribution too high. It concentrates tokens in few wallets and looks bad to investors.
Do not transfer unsold tokens to a burn address before finalization. The contract needs its token balance intact to add liquidity.
Pay the listing fee promptly after deployment. Your sale is not visible to the public until you do.